As you’ve probably heard, Google is once again cracking down on YouTube ad blockers and preventing them from doing their job, this time they’re using a new, and more effective method compared to the previous methods. Users everywhere are enraged by this and are looking for new solutions. Here’s what we know.
How are they preventing Ad blockers?
So this time, Google started directly injecting the ads into the video stream, which prevents ad blockers from skipping it out, and therefore according to plenty of Reddit users, the video appears as a black screen for some users, which means the ads aren’t displayed, but they still aren’t skipped either, so that way you don’t see the ad, but you still have to experience the wait time, which doesn’t really seem like a fix and rather appears as a form of retaliation against the users.
As it stands right now, it seems like a pointless battle from Google, in the end, there are hundreds of 3rd party ad-block software that sooner or later, will come up with a workaround for the issue, and as we have seen with time, every time google tries to come up with a method to prevent ad blocking, the ad blocker developers almost always come up with solutions to work around it, and so far, that’s how it stands in most online user discussions.
Why is Google doing this?
Recently, YouTube seems to have missed its ad revenue targets, even though it still got an increase, compared to the last year, it still failed to meet its targeted pace, as the ad revenue seems to be rising at a much slower rate in comparison to the first quarter of 2024, which seems to be a concern for Google, hence the efforts to disable ad blockers.
Current situation analysis
The situation so far seems to be affecting plenty of users, yet, they’re still refusing to give up and buy YouTube Premium, or simply, watch with the ads, as users from everywhere keep reporting new updates on new workarounds, which is understandable with how much ads YouTube displays, while keeping in mind that most of those ads are also unskippable.
So far though, we can’t say for sure how the situation is for everyone out there, as the update hasn’t rolled out everywhere yet, so we expect the situation to possibly become a bigger conflict for either side, will the ad block developers find a way around this? or will the situation stay the same for Google? Stay tuned for any updates, here at TechExposed.co
